HomePricing
Pricing Shapes • No Retainers
Pricing Shapes, Fixed Before Work Starts
AnyPlace pricing is fixed in writing before work starts: a paid 1–3 week discovery produces milestones and a fixed price credited toward the build, staged builds you can stop after any working release, and monthly plans with one month's notice — no retainers, no surprise invoices.
Content last reviewed October 2026.
All engagements
Discovery
- Duration: 1–3 weeks
- Format: paid fixed-price
- Delivers: written scope, milestones, fixed price
- Credit: discovery fee credited toward the build if you proceed
Defined projects
Fixed-Scope Builds
- Format: staged fixed-price phases
- First release: typically within weeks of discovery
- Milestones: priced and approved in writing before each phase
- Stop policy: you can stop after any working release
AI & data
AI & Data Pilots
- Duration: 2–4 weeks
- Format: fixed-price pilot on your sample data
- Delivers: working pilot + evaluation notes
- Go/No-Go: written recommendation on measured results
Ongoing work
Dedicated Developers
- Format: monthly rolling rate per developer
- Terms: 1 month notice to pause or scale
- Includes: code reviews, weekly demos, docs
Decisions first
Reviews & Roadmaps
- Format: fixed-price short review (1–2 weeks)
- Delivers: risk-ranked findings + prioritized fix list
- Options: code review, cloud cost review, AI feasibility
After handover
Ongoing Support
- Format: monthly rolling
- Includes: fixes, small improvements, access transfer
These are pricing shapes, not quotes — your fixed price is calculated from your scope during discovery and credited if you proceed.
| Engagement | Typical timeline | You receive |
|---|---|---|
| Discovery | 1–3 weeks, paid fixed-price | Written scope, milestones, fixed price — credited toward the build |
| Fixed-scope build | Staged phases from discovery | Working releases per milestone — stop after any release |
| AI & data pilot | 2–4 weeks, fixed-price | Working pilot on your data plus evaluation notes |
| Dedicated developers | Monthly rolling, 1-month notice | Embedded developers, weekly demos, docs |
| Ongoing support | Monthly rolling | Fixes, small improvements, access transfer |
International pricing (USD)
Indicative ranges for the USA, UK, Australia, Canada and other markets.
| Engagement | Indicative range (USD) |
|---|---|
| Discovery (1–3 weeks) | $1,200 – $2,800 |
| Starter web presence | from $1,200 |
| Business website | $2,500 – $6,000 |
| Web app / MVP | from $5,000 |
| Web platform / SaaS | $7,500 – $18,000 |
| Internal CRM / ERP tool | $8,500 – $18,000 |
| Mobile app (iOS & Android) | $9,000 – $20,000 |
| Ecommerce build | $7,000 – $15,000 |
| AI pilot | $5,000 – $12,000 |
| Reviews & Roadmaps | from $1,500 |
| Social media management | from $600 / mo |
| SEO / AI-search visibility (AEO) | from $1,000 / mo |
| Dedicated developer | $5,000 – $9,000 / mo |
| Care plan (post-handover) | $300 – $1,200 / mo |
India pricing (INR)
Indicative ranges for businesses across India, including Tier 2 and Tier 3 cities.
| Engagement | Indicative range (INR) |
|---|---|
| Discovery (1–3 weeks) | ₹15,000 – ₹45,000 |
| Starter web presence | ₹5,000 |
| Business website | ₹15,000 – ₹45,000 |
| Web app / MVP | ₹75,000 – ₹2,50,000 |
| Web platform / SaaS | ₹1,20,000 – ₹4,00,000 |
| Internal CRM / ERP tool | ₹1,35,000 – ₹3,50,000 |
| Mobile app (iOS & Android) | ₹1,50,000 – ₹4,00,000 |
| Ecommerce build | ₹1,10,000 – ₹3,20,000 |
| AI pilot | ₹60,000 – ₹1,80,000 |
| Social media management | ₹5,000 / mo |
| SEO / AI-search visibility (AEO) | ₹8,000 – ₹25,000 / mo |
| Dedicated developer | ₹80,000 – ₹1,50,000 / mo |
| Care plan (post-handover) | ₹3,000 – ₹10,000 / mo |
UK pricing (GBP)
Indicative ranges for UK businesses, invoiced via the same USD contract.
| Engagement | Indicative range (GBP) |
|---|---|
| Discovery (1–3 weeks) | £950 – £2,200 |
| Starter web presence | from £950 |
| Business website | £2,000 – £4,800 |
| Web app / MVP | from £4,000 |
| Web platform / SaaS | £6,000 – £20,000 |
| Internal CRM / ERP tool | £6,800 – £17,500 |
| Mobile app (iOS & Android) | £7,200 – £20,000 |
| Ecommerce build | £5,600 – £16,000 |
| AI pilot | £4,000 – £12,000 |
| Social media management | from £480 / mo |
| SEO / AI-search visibility (AEO) | from £800 / mo |
| Dedicated developer | £4,000 – £7,200 / mo |
| Care plan (post-handover) | £240 – £960 / mo |
Every band on this page comes from one published table, so the number you read here is the number on the cost guide and the number in the table. If two AnyPlace pages ever disagree, that is a bug — tell us.
Cost guides by region and project type
Detailed 2026 cost breakdowns — what drives the price, what is included and how to reduce spend without cutting scope.
USA
Software Development Cost in the USA
2026 price ranges for web apps, SaaS, mobile and ecommerce — plus cost drivers and fixed-price vs hourly.
Read the guide →UK
Software Development Cost in the UK
2026 price ranges in GBP — plus cost drivers, UK GDPR compliance overhead and how to reduce spend.
Read the guide →India
Software Development Cost in India
2026 price ranges in INR — plus cost drivers, DPDP Act compliance and why offshore fixed-scope works.
Read the guide →Ecommerce
Ecommerce Development Cost
2026 price ranges for Shopify, custom storefronts and enterprise platforms — plus platform comparison.
Read the guide →Mobile
Mobile App Development Cost
2026 price ranges for iOS, Android and cross-platform apps — plus native vs cross-platform trade-offs.
Read the guide →Hiring
Hire Dedicated Developers Cost
2026 monthly rates for junior, mid, senior and full pods — plus offshore vs in-house comparison.
Read the guide →What happens if the scope changes mid-build?
Staged phases protect both sides: finished stages stay fixed, and new scope becomes a newly priced stage you approve in writing before work starts. Nothing drifts silently into the invoice.
How does the discovery credit work?
The paid discovery fee is subtracted from your build price when you proceed within the agreed window. If you walk away, you keep the scope document, milestones and fixed price.
Can monthly plans be paused or cancelled?
Yes — monthly developers and support roll until you cancel with a month's notice. Code, docs and access transfer to you either way.
What is included in a fixed-scope price?
The written scope items, design, build, tests, demos and handover docs for those milestones. Third-party licences, app-store fees or paid APIs you choose are called out separately.
Do you charge hourly or fixed?
Core builds are fixed-price per stage. Dedicated developers and support are monthly rolling. Reviews and roadmaps are short fixed-price engagements — not open hourly retainers.
Which currencies and regions do you price in?
USD for international clients (US, AU, CA), GBP for UK clients and INR for India — all three tables are on this page, and every band comes from one published source. Invoices state currency and tax treatment before you sign.
Are there refunds if we cancel?
Work already delivered in a fixed stage is not refundable; undiscounted future stages simply are not started. Discovery is credited if you proceed, and keeps its value if you do not.
How accurate are the published price ranges?
They are planning bands from recent discovery outcomes, not quotes. Your fixed number arrives with the written scope after discovery — complexity, integrations and compliance move the needle.
Pricing by service
The Page With Your Numbers
Service pages carry the pricing shape, the cost drivers and what is deliberately not included — start with the work you are planning.
- Custom Software DevelopmentScope doc + tested releasesDiscovery typically 1–3 weeks; first usable release in weekly sprints after that
- AI Software EngineeringPilot + evaluation notesPilot typically 2–4 weeks on your sample data, then a go/no-go decision
- Cloud Setup & DevOpsInfra as code + runbookSetup typically 1–2 weeks per environment, then handover walkthrough
- Security Reviews & HardeningReview report + fixesReview typically 1–2 weeks, fixes scheduled by priority after that
- Data Pipelines & DashboardsLive dashboard + data dictionaryFirst dashboard typically 2–4 weeks after data access and scope agreement
- Dedicated Developers & Team ExtensionWorking code in your repo weeklyDeveloper embedded within 1–2 weeks of agreement; monthly commitment
- Staff Augmentation: Embedded Senior EngineersA vetted engineer in your standups from week oneBrief written in days 1–3; you interview the shortlist inside a week; engineer embedded within 1–2 weeks of agreement
- Custom Mobile App DevelopmentLive app + update guidePilot app typically 4–8 weeks after scope; store review times vary by platform
- Ecommerce DevelopmentLive store + operations guideStore typically 3–6 weeks after catalog, copy and payment setup are ready
- Digital Marketing, SEO & AI Search VisibilityTechnical code refactor + entity schema + AEO content architectureTechnical optimization sprint 3–4 weeks; ongoing compounding growth sprints monthly
- Business Website DevelopmentLive site + editing guideBrochure-to-lead-gen site typically 2–5 weeks after content is ready
- UI/UX & Product DesignFigma design system + interactive prototypeDesign sprint typically 2–4 weeks; prototype and developer handoff walkthrough included
- IT Consulting & Technology AdvisoryAudit report + technical roadmapAdvisory review typically 1–3 weeks, depending on system complexity
- CRM & ERP DevelopmentLive system + training walkthroughFirst core module typically 4–8 weeks; phased additions scheduled after
- Software Testing & QAAutomated test suite + QA runbookInitial test suite typically 2–4 weeks; runs on every deploy thereafter
- Branding & CreativeBrand strategy + vector mark suite + Figma design tokens + pitch deckStrategic brand sprint 4–6 weeks; design token integration and rollout in sprints
- Managed IT Services24/7 proactive monitoring + automated patching + immutable backupsDiscovery and telemetry onboarding 2 weeks; continuous steady-state operations ongoing
- IT OutsourcingWorking software in your repo weeklyPod onboarded in 1–2 weeks; sprint milestones typically 2–4 weeks each
- Maintenance & Support PlansMonthly health report + proactive updatesOngoing monthly support plan with guaranteed SLA response times
TELL US ABOUT YOUR PROJECT
Tell Us What to Build, Fix or Modernize
Send a short brief. We reply within 12 hours with clarifying questions and a discovery quote — no retainers, no spam.
What Happens Next
Request a Discovery Quote
Share your goals and timeline. NDA signed first if needed.
12-hour response