Maya Kapoor

Turns scope into flows, wireframes and Figma that engineers actually build — and owns the conversion ergonomics of the checkout and sign-up surfaces.

Maya designs what clients and their customers touch. She takes a written scope and turns it into flows, wireframes and a design system engineers can build from without guessing, and she is accountable for the accessibility of what ships. Her checkout work is the part clients ask about most: she maps the exact sequence where ecommerce revenue leaks, tests the fixes in dependency order, and writes up the reasoning so a client can repeat it without her. She authored AnyPlace's ecommerce conversion playbook from that work.

What they own

Discovery flows, wireframes and Figma design systems
Design-token architecture and front-end handoff specifications
Ecommerce checkout, cart and payment-flow conversion work
Accessibility review and WCAG conformance on client interfaces

Writes on

Conversion ErgonomicsDesign SystemsCheckout UX

Works with

Figma · Prototyping · Design systems · Accessibility

Content last reviewed October 2026. Editorial standards, sourcing and corrections policy: editorial policy.

Published work

Playbooks and guides by Maya Kapoor

2026-09-24•12 min read

Checkout Optimisation: 9 Fixes That Recover Abandoned Carts

Nine checkout optimization fixes that recover abandoned carts: measure the funnel first, cut steps, stabilise layout shift, widen payments, and decide honestly between Shopify and a custom checkout.

Read playbook

All playbooks

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What Happens Next

1. We review and ask questions2. Discovery scope and price3. Build or squad starts

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